A, B, Cybersecurity

: illustration, animation direction, animation

In the digital landscape of today, it is essential that consumers and customers have confidence in the digital services they use in their daily lives. However, assessing whether a company has implemented solid IT security and handles data in a responsible and ethical manner is often a complex task. 
The Danish labeling scheme for IT security, D-mærket (the D-label), makes it possible for Danish companies to show that they meet high standards within data security, data protection and data ethics.

To communicate the value of earning the D-label, an ‘ABC’ explainer concept was developed as a series of three short films, each highlighting a core value behind the label.

In Danish, the ABC stands for:
A = Ansvar (Responsibility)
B = Bundlinje (Bottom line)
C = Cybersikkerhed (Cybersecurity)

The films

Process

The animatics for the films. Almost everything was coloured frame by frame in the clean up proces.

Credits

Client
The Danish Industry Foundation 

Studio
Worth Your While Agency
CCCCCCC

Creative Direction
Lukas Lund, Isa Bella Madelena Normark, Frederik E. V. Larsen

Producers
Christine Lorentzen, Martin Axelsson

Storyboard
Isa Bella Madelena Normark, Frederik E. V. Larsen, Stine S. Larsen

Illustration
Thinh Nguyen, Stine S. Larsen

Animation
Andreas Aelleby, Thinh Nguyen, Stine S. Larsen

Sound
Natal Zaks